Digital marketing is one of the most sought-after skills in the current job market, and employers are willing to pay a premium for it. Companies such as Accenture, Deloitte, IBM, Fortira, Apple, Intel, and Meta are some of the main employers offering lucrative salaries for digital marketers. The roles and responsibilities of a digital marketer include analyzing digital data to make key recommendations on website optimization, conducting social media audits to ensure best practices are used, maintaining a multi-account digital panel, collaborating with the sales team to create marketing campaigns, and managing online ads on all e-commerce platforms. Your potential earnings as a digital marketer will depend on several factors such as your location, the size of the company you work for, your level of seniority and your years of experience.
It is always beneficial to continue your digital marketing education in order to maximize your potential earnings. Business owners and digital marketers use digital technology in conjunction with marketing strategies to promote products and services to specific consumers. As organizations continue to invest in digital marketing initiatives, this will result in more job opportunities for entry-level, managerial and executive level positions. Those with more than five years of experience as a digital marketer can expect higher salaries than before.
In addition to the above-mentioned careers, there are other digital marketing job profiles that specialize in specific domains. The following tables show the main job profiles that earn the highest salaries in digital marketing, work locations and digital marketing salaries based on experience. The work involves boosting search results, managing online campaigns, accessing several digital channels and ensuring that the company's digital marketing initiatives are aligned with its overall strategies and objectives. Although having a degree in digital marketing may make your resume stand out a bit, this industry prefers skills above all else. Digital marketing has been creating career options that didn't even exist ten years ago.
According to a report by Burning Glass Technologies, four out of 10 marketing jobs require professionals to have digital marketing skills.