Owners and executives often think of marketing as an expense, and they're not wrong: advertising costs money no matter what medium you use. The function of digital marketing is to help you gain new traffic, leads and sales for your business by reaching people looking for your products and services. On its own, web marketing is the process of marketing your business online to potential customers and high-value consumers. When you partner with an online marketing agency, such as WebFX, you'll receive access to valuable marketing tools, such as MarketingCloudFX.
Drive the marketing results you need to achieve your business goals and increase your marketing ROI. This is particularly the case with larger companies, where different parts of the marketing organization are seen buying different tools or using different agencies to perform similar online marketing tasks. Incredibly, I originally suggested these 10 reasons to invest in digital marketing twenty years ago, but they are still important, which is why I have continued to evolve approaches to developing digital strategies in line with the latest digital marketing trends. YOU CAN REACH YOUR CUSTOMERS.
This time, another reason why you should incorporate digital marketing is that you need to build relationships with your customers. To see the value of your marketing efforts, there are free tools, such as Google Analytics, that allow you to more easily assess the effectiveness of your digital marketing and advertising. That's why you need to invest in a marketing strategy that works for you and your team, in order to plan, manage and optimize your digital channels and platforms. Another way to assess the importance of digital marketing today is to look at how many jobs there are now in digital marketing.
As a member of Smart Insights, you'll have access to strategy and planning tools, including benchmarking digital performance and maturity, and to regular marketing data reports, so you can track your position in a competitive environment. The roles that have grown the most rapidly in the past six months, from the highest to the lowest growth rates, are those of media coordinators, search managers, social media coordinators, media managers, marketing analysts, email marketing specialists, search engine optimization analysts and digital media managers. Dr. Dave Chaffey, digital strategist, is the co-founder and content director of the online marketing training platform and publishing Smart Insights.
Think of digital marketing as a way to make yourself accessible to the people you're trying to target.