Customers are now spending more time and resources on their own media channels, such as websites, mobile apps and customer service channels. There is also a noticeable increase in customer conversion rates, as social and digital video channels generate the highest ROIs. Digital marketing has completely changed the way brands communicate with their customers and the way customers find a company to do business with. The impact of digital marketing on business growth will only continue to grow as more and more brands go digital.
It can reach a wider audience in a shorter period of time. Technological advances have led to a significant reduction in the customer base of traditional marketing agencies and departments. People have switched to tablets, phones and computers, which are the areas where digital marketers have gained the most ground. This is a huge number of consumers and that plays a valuable role in any business digital marketing strategy, since these are the people you want to target and attract.
That's why you need to invest in a marketing strategy that works for you and your team, in order to plan, manage and optimize your digital channels and platforms. If your business is business-to-business (B2B), your digital marketing efforts are likely focused on generating leads online, with the ultimate goal of having someone talk to a salesperson. However, if a company implements a solid digital marketing plan that covers areas such as social media and content marketing, it can have a positive impact on brand results. This form of content marketing provides marketers with an infinite supply of creative input while creating a link between brand and consumer.
Because digital marketing makes it easier to measure your marketing efforts, it also simplifies improving your conversion rate. For that reason, the function of your marketing strategy is to attract and convert the highest quality leads for your salespeople through your website and digital support channels. In 2004, the Chartered Institute of Marketing recognized him as one of the 50 marketing “gurus” from around the world who have helped shape the future of marketing. Digital marketing helps you reach a wider audience than you could with traditional methods and to target potential customers who are more likely to buy your product or service.
In this post, we've gathered tons of digital marketing statistics in one place so you can use that data and knowledge to grow your business. Content marketing gets three times more leads than paid search advertising and costs 62% less than traditional marketing. We've mentioned this before, but one of the biggest advantages of digital marketing is the opportunity to target specific audiences; however, you can't take advantage of that benefit if you haven't identified your target audience first. Digital marketing is often compared to inbound marketing, but it doesn't differentiate between “inbound” and “outbound” methods.