As such, digital marketing is now a growth engine for many companies in various sectors, such as financial institutions and telecommunications companies. In addition, it has the ability to drive a 5 to 8 percent increase in revenue in 12 months by capturing more online traffic and engaging with consumers more effectively. In addition, McKinsey reports that some financial institutions have increased their digital sales fivefold, while telecommunications companies can reduce absolute customer loss by 15 to 40 percent, and retailers can significantly increase sales. Are you interested in testing our corporate solutions? Do not hesitate to contact me.
Summary and forecasts on current topics Industry perspectives and forecasts Key figures and rankings on brands and companies Consumer perspectives and preferences in various sectors Detailed information on political and social issues All key figures on regions and countries Everything you need to know about consumer goods Identify the market potential of the digital future Insights on the world's most important technology markets Information on the most important health markets From the world Figures and points of view on the world of advertising and media Everything you need to know about industry development Key economic and social indicators Direct access data from 170 industries in 50 countries and more than 1 million. KPIs for more than 20,000 online stores In the next 7 chapters, you'll quickly find the 39 most important statistics related to digital advertising in the US. UU. The most important key figures provide you with a compact summary of the topic of digital advertising in the U.S.
and will take you directly to the corresponding statistics. With these growth rates, a greater part of advertising investment is expected to be invested in affiliate marketing programs, as marketers are increasingly opting for a pay-for-performance approach. Continued spending on digital marketing initiatives would ensure that such advertisers have a large number of products or services when conditions improve. Big increases in online traffic provide opportunities for companies to keep their target audience engaged through digital marketing initiatives.
As a result, the pandemic is driving changes in digital marketing strategies in companies, especially in companies where digital marketing initiatives had a relatively low priority. As brands continue to invest heavily in promotions and affiliate marketing to reach online shoppers, digital advertising in the U.S. . The increase comes as small businesses and digital companies, such as application developers, spend more on digital advertising.
China-based sellers are also increasingly using global digital platforms to reach foreign consumers. We believe that this engine for small businesses will make a key contribution to driving the continued growth of digital media and the marketing ecosystem. We hope that this digital migration will drive the continued growth of a healthy and competitive digital market driven by innovation and entrepreneurship. The trade group conducts critical research on interactive advertising and, at the same time, educates brands, agencies and the business community in general about the importance of digital marketing.
While overall spending on digital marketing declined due to cuts in marketing and advertising budgets caused by the pandemic during the lockdown, available budgets are earmarked for digital marketing initiatives. Its members are comprised of more than 700 media companies, brands, agencies and leading technology firms responsible for selling, delivering and optimizing digital advertising marketing campaigns. Since the penetration of connected devices and the inclination of consumers towards digital solutions remain high, developed regions represent the main digital advertising and marketing markets worldwide. Susie is the content marketing specialist at WordStream, where she uses her experience as a PPC consultant to share tips, tactics and best practices in a constantly evolving marketing and advertising space.