The digital marketing team manages the content of the University's corporate website and third-party digital channels aimed at external audiences. Digital marketing is an important component of today's marketing. This course will equip you with practical digital marketing skills to help you develop your business. Learn how to create a digital marketing strategy to implement in your company.
It also focuses on producing reports to provide the digital marketing team and the department in general with useful information. Finally, you'll learn to apply your new skills to future marketing activities by developing your own unique digital marketing strategy capable of outperforming the competition and achieving a number of business objectives. “digitally ready” master's programs include a master's degree in digital leadership, a master's degree in innovation management, a master's degree in information technology (business), a master's degree in business information management, and a master's degree in business analysis and consulting. María plans, develops, edits and exercises editorial supervision of corporate social networks and related digital marketing materials.
It is the second of the two courses that form the Professional Certificate in Fundamentals of Digital Marketing. In the third semester, the digital marketing thesis is the final course in which students immerse themselves in their chosen area of digital marketing. The first set provides the foundations of digital marketing (digital customer experience and digital marketing analysis). You'll learn about the digital marketing landscape and how digital technologies can be used to help companies identify opportunities and minimize risks.
Students will develop an understanding of the theory and foundations of digital marketing analytics and will gain experience evaluating content marketing plans. Understanding digital analytics allows marketing managers to understand how their digital activities are accessed and how they are used. The director of the master's program in digital marketing is Dr. Kathryn Waite, and the head of the marketing group is Professor Paul Hopkinson.
Graduates of the Master's Degree in Digital Marketing will enter a labor market with a growing variety of specialized functions in digital marketing, which provide labor mobility and good promotion prospects. Digital analytics is the collection, measurement, analysis, visualization and interpretation of digital data that illustrate user behavior on social networks, websites, mobile sites and mobile applications. This course provides you with a deep and comprehensive knowledge of the regulatory framework that governs aspects of marketing and marketing communication nationally and internationally.