Redesign your website, improve your search engine strategy, create email workflows, create a school blog, create your first content offering, invest in consistent and meaningful social media ads, consolidate your social media accounts, and invest more time and resources in videos. You'd be surprised how many of the top companies don't have their websites optimized for mobile devices. The number is even more surprising in the case of small businesses, where 91% of them have websites that are not optimized for mobile devices. If your school website reeks of HTML from the late 2000s, then it might be necessary to redesign the website.
In fact, old-fashioned looks won't meet the expectations of our generation of tech-savvy people. You can be sure that larger districts are doing the same, so don't miss this step. Let's say you're a parent moving to a new area and looking for schools for your children, what are you looking for on Google? I can tell you that every year 1,830,000 people around the world and 40,500 in Australia search for a key phrase that starts with “The best school in Australia?” Information provided by Google Keyword Tool). Increase traffic to your website and improve customer engagement with engaging content.
Increase the visibility of your content and the credibility of your website with a link acquisition campaign that connects you to influential websites. Connect with your target audience on social media with engaging, shareable content. Social media is an excellent channel for distributing your content. You can share blogs via Facebook or Twitter to maximize the number of people who find your blog.
The more engaging and relevant your content is, the more likely it is that potential parents and students will be interested in coming to your school. Whether you hire parent ambassadors or not, you can expect enrolled families to talk about their experience. That's why it's helpful for you to provide strong leadership and communicate effectively. By improving your school, you can improve your word of mouth.
Email marketing should be something that excites and excites all school marketing teams, as you already have something that many marketers crave right from the start: an email list. In truth, looking at your internal strengths and weaknesses and, at the same time, identifying challenges that lie outside the school boundaries, will be key to creating a winning digital marketing strategy. While traditional marketing has worked in the past, promoting your school in the digital space is the fastest way to get more students. So how can you take advantage of the best marketing strategies so that schools can keep up with the advancement of the digital age?.
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